Online

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

At mirai we incorporate flight+hotel sales into our BI technology as an additional section so you can include or exclude these types of sales from reports

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)