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A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

We give you an overview of why Facebook marketing can be so important for your hotel, how to get started, and a tips and tricks to do it effectively

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region