Online

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

I have been asking myself what would be relevant in the metaverse and if some forms of optimization and revenue management could be applied to the Web 3.0?

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively

If there is one thing hoteliers have gained over the past 2 years, it’s the rise in hotel direct bookings, and more specifically, mobile direct bookings

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis