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Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails