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Understanding the Unconventional World of Hotel Distribution in China
As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China
Thoughts to Drive Hotel Direct Bookings Both Now and Future
Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider
You’ve Heard of Metasearch But Can You Explain It?
As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers
How to Build a Great Hotel Website & Improve Conversions
A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:
Portugal Winter Hotel Bookings Surpass 2019 Levels
Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic
Does Your Hotel’s Instagram Account Have Fake Followers
A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link
Hotel Paid Search Strategy: Importance of Branded Keywords
Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes
Managing Metasearch as Part of Your Hotel Marketing Strategy
Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings
Understanding Importance of Hotel Email Marketing Segmentation
Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure
How Hotels Can Improve ROI From Non Branded Paid Search
Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid
