Online

While Google search engine results are important, have you considered that social media is its own search engine?

While targeting older generations may not appeal to Gen Z, tailoring your marketing to Gen Z won’t drive away your current audience. But how do you do it?

Every email interaction should aim of gain repeat bookings, brand advocates for your hotel and a reputation for being a trustworthy destination

We look at what remarketing and retargeting for hotels are, how they work, and why hotels should be using these tactics in their hotel PPC campaigns

The world is not going mobile. It already is mobile. You can tap into this behavioural pattern to drive direct bookings and boost your ancillary revenue

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

What’s the best place to connect with an audience eager to spend money in exchange for relaxation, adventure, and memories? Social media, of course!

After all that work building tantalizing offers, hotels need to market them. Bad website design or unintuitive shopping experience will mean they are wasted

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy