Online

Think about how your hotel fits into different types of niches. Using social media to market your hotel is the most effective way to reach niche travelers

Try to have summer season campaigns set up no later than the w/c April 18th. Any later and you’ll miss the initial surge in domestic staycation searches

Are you clueless about your hotel website content? Creating unique and engaging website content can be tough for any hotelier, and often feels overwhelming

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

An SEO audit will help you establish a baseline from which to start analyzing and measuring the performance of your hotel website

Is WordPress safe? This is a question often asked by hotels looking to build a new website. Here are some reasons why we would recommend it

Content marketing strategy is a multi-layered topic that involves not just creation; but also when, where and how to distribute content

With the explosion of OTAs, it’s unrealistic to expect all inventory to be sold directly. Additionally, not all travellers will be aware of your existence