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Digital Marketing Checklist for Hotels in 2022
Hotels can use digital marketing to create marketing miracles with proper strategies, tools and creativity – nearly 60% of reservations are done digitally
Direct Hotel Bookings – Why Meta Matters
Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020
The Importance of Upselling in Hotels
Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling
Spanish Summer: When Will Foreign Tourists Travel?
By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country
The Importance of Crafting Your Hotel Brand Story
Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be
Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name
Is Your Distribution Strategy Aligned to be Profitable in New Normal
Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid
How to Analyze Your Hotel Marketing Campaigns’ ROAS
Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”
Guide to Organic and Paid Influencer Marketing
With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared