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The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

When considering how to market your hotel website, there are many marketing strategies, and you will need to focus on the ones that are easy to implement

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

With nearly 2.5bn monthly users, Facebook is by far the largest social media site in the world. No surprise it’s the most-used platform by marketers (93%)

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. NB: This is an article from Leonardo They analyzed the distribution channels […]

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%