Online
How Can Hotels Benefit From TikTok Marketing
TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality
Use Direct Booking Benefits To Convince Guests To Book Direct
Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective
5 Creative & Reliable Ways To Drive More Traffic To Your Website
We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic
Lost Revenue Not Only Downside of Online Booking Abandonment
The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition
All About Metasearch Management
Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand
Are You Making the Most of Your OTA Profiles?
It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel
Making Metasearch Work For You
The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees
SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try
SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs
What You Need To Know About Metasearch
In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]
5 Benefits of Using Metasearch to Advertise Your Hotel
Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence