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Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally

It is only once the potential guest identifies their preferences that the calculator will recommend a location and property

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that