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Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels