Online

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation