Online

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Incentivizing guest direct booking not only reduces lost revenue due to high OTA commissions, but also allows for a more personalized guest experience

Having a robust online booking system is key to help hotels reach your revenue goals. Here are reasons highlighting the importance of a hotel booking engine

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment