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Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

Rev up your engines, it’s time to explore the synergy between Mario Kart and your hotel website user journey to drive direct booking

Let’s explore the ten electrifying benefits that hotels can reap by adopting and unleashing the true power of direct booking tools

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure