Online

A Content Marketing Refresh for Independent Hotels

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

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Google Ads Vs Google Hotel Ads: Do You Need Both?

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

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shopping cart with different purchases reflecting attribute based selling (abs) and how hotels could benefit from adopting retail best practices

With ABS Hoteliers Can Leverage Retail Best Practices

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

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Cost of Customer Acquisition a Key Factor in Hotel Profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

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OTAs Have Retaken More Than Half of All Hotel Bookings Online

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

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guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Marketing Tips for Small Hotels

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

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What Are the Benefits of Hotel Metasearch?

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

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trivago metasearch hotel listing and new free booking links offering

All You Need to Know About Trivago’s New Free Booking Links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Booking.com Best Practice Guide for Hoteliers

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

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16 Must Have Hotel Website Features

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

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