Online

person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Hotel Direct Bookings vs. Hotel Bookings from OTAs

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Read more

3 Steps To Reaching And Converting Your Hotel’s Target Audience

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

Read more

Why HyperCommerce is the Future for Hotels

HyperCommerce is about creating a system that inspires hotels to deliver a remarkable experience to guests, wherever they can be reached in the online world

Read more

Hotel Direct Booking Video 3 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about ways Hotels can increase their chance to convert those lookers into bookers

Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Read more

man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Read more

How to be Present for Your Guests at Every Stage of the Booking Journey

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Read more

icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

OTAs: The Pros and Cons of Working With Them

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

Read more

Why Metasearch is Critical for Your Direct Booking Strategy

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Read more

Hotel Direct Booking Video 2 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel website more appealing and sticky

Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

Read more

How User-Generated Content Can Boost Your Hotel Marketing Strategy

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

Read more