Online

HotelTonight adds hotel rate tracking alerts to new ‘slicker’ iOS app

Last minute hotel booking app HotelTonight has launched its latest version for Apple’s iOS, with rate tracking added for the first time. Searches for tomorrow and up to a week […]

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Flip.to and Availpro Partner to Help Hotels Earn More Guests and Grow Direct Booking Revenue

Flip.to today announced its strategic partnership with Availpro, the leading booking engine and reputation management provider in France. The partnership was finalized with the successful integration of the Flip.to Advocacy Platform and […]

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The Online Travel Habits of Middle East Millennials

The rising wave of millennial travellers will change the face of travel in MENA and companies that fail to figure out a strategy risk getting left behind, said Google’s Head […]

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An SEO Dictionary For Hotels: The Basics To Get You Started

Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality […]

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Amid acquisitions, can smaller OTAs in Europe survive?

An array of prominent purchases has helped Expedia and Priceline cement their spots as the world’s largest online travel agencies (OTAs) as the opportunity for others narrows. NB: This is […]

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Top five hotel technology trends

Top five hotel technology trends 1. Google to expand in the travel space Imagine a potential guest searches for a hotel’s name along with the city on Google, but local competitors’ real-time […]

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Five questions to help marketers solve the metasearch dilemma

When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]

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Booking.com and TripAdvisor reviews appear on Apple Maps

Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]

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Does Investing in Social Media Advertising Pay for Hoteliers?

Invest in Social Media Advertising because it’s where potential guests are spending the most time. With the rise of Generation C, which stands for a new generation of consumers deemed […]

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Google changes to mobile algorithm coming – are you ready?

Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly […]

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