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Criteo data deep dive charts rise of mobile
An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]
Revenue management and marketing are ready for disruption
Revenue management and marketing are ready for disruption. The same approach with the same tools, yielding the same results is no longer acceptable. This past year, I’ve met with executives […]
Chinese Website helps AccorHotels increase direct bookings
One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]
Social responsiveness doesn’t increase engagement
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]
Reducing friction is key to any modern pricing strategy
Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]
Hoteliers, disrupt before someone else does
Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]
Airbnb may become a direct threat to hotels
Airbnb, originally a short-term rental listings platform, may become a direct threat to hotels, according to some asset managers and chain executives. The alarm was heightened when the San Francisco […]
Most Valuable High Touch Channels in the Digital Age
These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and […]
Airbnb’s pricing algorithm
A little machine learning can have a big impact. Dan Hill, product lead at Airbnb, wrote the company’s pricing algorithm after the British-based rival startup he cofounded, Crashpadder, was acquired […]
As Airbnb grows, hotel prices to drop
Hotels are already feeling the effects of Airbnb’s approach to room rentals, but continued growth could force the hotels to lower room prices. By the end of 2016, Merrill Lynch […]
