Online

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]

Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]

Airbnb, the $25 billion global-hospitality behemoth, may have met its match. And right in its hometown of San Francisco. On November 3, the voters of San Francisco will vote on Proposition […]

SiteMinder, the leading cloud platform for hotels, is pleased today to unveil ‘Canvas’, an intelligent website creator that combines best practice in hotel e-commerce with beautiful designs for independent hoteliers. […]

Having stolen a march on the hotel space, Airbnb is now finding new opportunities in business travel. By connecting individual property owners and leisure travelers, Airbnb has disrupted the hotel […]

NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]

MakeMyTrip has seen year-on-year triple-digit growth in transaction volumes and reminded the markets that revenues will be hit as a result in the near-term. CEO Rajesh Magow said in the […]

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]