Online
Is your booking flow ready for the Millennials?
NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]
Expedia CFO: Airbnb Getting Into Hotel Booking Is a Serious Threat
The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]
4 New Mobile Moments Everyone Needs to Know
81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]
Want to generate more bookings? Don’t bet on social ..!
We recently conducted a study to find out just how much independent accommodation providers (like B&B’s, independent hotels and self-catering properties) are using social media to advertise their business. And […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
6 insights to help revenue managers balance mobile
In the rapidly changing mobile world of revenue management, teams need tips to survive. We went in search of answers and this is what we found: 1. RM has come […]
Digital and Mobile Driving Hotel Bookings & Revenue Growth
Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]
Booking.com tells hotels it’s not a zero-sum game
Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]
Checklist to maximize social media revenues
Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]
Beware the Hotel Data Divide
It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]
