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One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]

Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]

Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]

Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]

Airbnb, originally a short-term rental listings platform, may become a direct threat to hotels, according to some asset managers and chain executives. The alarm was heightened when the San Francisco […]

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and […]

A little machine learning can have a big impact. Dan Hill, product lead at Airbnb, wrote the company’s pricing algorithm after the British-based rival startup he cofounded, Crashpadder, was acquired […]

Hotels are already feeling the effects of Airbnb’s approach to room rentals, but continued growth could force the hotels to lower room prices. By the end of 2016, Merrill Lynch […]

Figures from Expedia show an increase in the number of overseas visitors searching for hotel stays in the UK. The shopping data from May 2015 shows browsing figures from USA […]

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]