Online

Engage with Mobile Travellers in the Micro-Moments of their Research Journey

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

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Supercharge Your Website and Watch Your Revenue Grow

  NB: This is an article from Leonardo Remember the days when the only option for your hotel guests was to either phone your hotel directly or book through a […]

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The Painful Truth About Hotel SEO (Part 2)

  NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]

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4 Strategies Used By GMs to Improve Online Reviews

  NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]

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Adapting To Hotel Booking Habits Of Millennials

  Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]

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Strengthen Your Direct Bookings: Use Customer Personas

  NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]

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Half a Billion Dollars in Direct Hotel Room Revenue

  NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]

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Travel Image SEO to Get More Google Image Search Traffic

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

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3 Simple Strategies to See Direct Booking Skyrocket

  NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]

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The Painful Truth About Hotel Website SEO

  NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]

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