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Travel Image SEO to Get More Google Image Search Traffic

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

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3 Simple Strategies to See Direct Booking Skyrocket

  NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]

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The Painful Truth About Hotel Website SEO

  NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]

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Airlines: Don’t crowd the inbox

  Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]

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3 Tips Hotels Can Learn From Airbnb User Experience

  We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a […]

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4 Travel Marketing Trends You Need to Act On

  NB: This is an article by Erin Sagin, PPC Evangelist and Community Manager at WordStream I always assumed that running paid search for a business in the travel sector […]

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Grow Direct Bookings With Landing Pages

NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]

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Google Just Upped Penalty for Hotel Without Mobile-Friendly Website

  NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]

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Content Marketing Lessons From the Best in Travel

How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital […]

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Hotel Untapped Opportunity to Win Market from OTAs

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

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