Online

NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]

A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]

Google recently revealed research that identifies how travellers experience ‘micro-moments’ online. These micro-moments are defined as a moment in time when a searcher relies on their smartphone or tablet device to […]

When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the […]

Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]

A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and […]

One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]

Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]

With the widespread adoption of in-house apps, instant messaging and even robots, hotels are on the cusp of a chatbot revolution. Chatbots are already working hard in the hospitality industry, […]

If you follow Search Engine Journal or other SEO news sites, chances are you’ve heard about how Google’s been expanding the reviews content that appears in the Knowledge Panel for […]