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What Can Travel Sites Learn from Booking.com’s Marketing Strategy?
When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This […]
7 Instagram Best Practices to Drive More Bookings
Curalate recently hosted a fantastic webinar on Instagram best practices for hoteliers. For those not too familiar with it, Instagram is a visually driven social media platform predominantly used by […]
Getting Hotel Bookings with Email Marketing
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]
6 ways hotels can use social media to attract more guests
To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]
How Google’s Rich Snippets Features Drives Hotel Bookings
Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]
Make Your Website Suck Less With This SEO Audit
Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]
Hotwire accommodates evolving travel behaviors
Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]
How to use Google Hotel Ads to strengthen direct sales
Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]
Long Tail SEO: When & How to Target Low-Volume Keywords
The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]