Online

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]

The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]

Social media is great, isn’t it? Just go online and you’ll see that everybody is instbookingpingtweetingsnapping virtually 24/7/365. Hotels, of course, are heavily involved, and not an hour goes by […]

Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]

The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]

There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]

Understanding how travellers behave is critical to our business, and this insight ensures our hotel partners can connect and engage with travellers today and in the future. The $1.4 trillion […]

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]

NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]

A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]