Online
Winning the Hotel Booking: Digital Marketing Summit Recap
In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]
Google Travel Business Is Already Twice the Size of Expedia’s
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]
Marketing Strategies for a Competitive Advantage in 2017
According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
How influencers and advocates could be the new marketing trick or treat
It’s Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it’s time to turn to the rising stars of digital marketing – influencers […]
5 things about your hotel’s website that will scare guests away
October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]
Can marketing automation raise your online review scores?
NB: This is an article from Ryan Solutions I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a […]
The Science Behind Increasing Direct Bookings
With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford […]
Lessons from an OTA on Converting Users
In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of […]
Strategies for Winning the Direct Booking Wars
NB: This is an article by Revinate It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel […]
