Online

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers