Online
Google Trips: A step in the right direction, but only a step
Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]
Hoteliers: 3 Phases of the Evolving Travel Shopping Journey
In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: 30% told us they were […]
The First 5 Seconds: Is Your Hotel Website Ready?
NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]
How Expedia converts visitors into customers: Part two
A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]
How to use Google’s ‘micro-moments’ during your booking process
Google recently revealed research that identifies how travellers experience ‘micro-moments’ online. These micro-moments are defined as a moment in time when a searcher relies on their smartphone or tablet device to […]
One ROAS to Rule Them All? No.
When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the […]
7 Hotels Using Best Practice Tips to Drive Direct Bookings
Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]
Bots are the new apps, only they suck (for now)
A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
Hotel Direct Booking Won’t Hurt Priceline and Expedia
Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]