Online
Six Stats to Measure for a Successful Hotel Digital Marketing Strategy
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing […]
Will the rise of intelligent robot assistants impact how people search online?
Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]
Website Marketing : 3 Common Heuristics to Improve Performance
What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]
Hoteliers: “Being bookable and visible online is No. 1 business focus”
A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]
How Booking Recovery Tools Can Make You Thousands In Revenue
Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to […]
The Key to Effective Digital Marketing: Delivering Great Content
“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the topic, […]
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]
How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads
With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]
Facebook’s Head of Travel on Hotels Going Mobile
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]
Watch What Happens When OTA Users Actually Shop Online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]
