Online

Google Online Travel Adventure Upsets Its Biggest Advertisers

At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” […]

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Hotels, Let’s Go Direct!

It is not an astonishing piece of news anymore that online bookings play a key role in the hospitality industry, bypassing the offline channel of bookings tremendously. The trend has […]

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Hotels need to get innovative if they want guests to “stop clicking around”

The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]

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The Revenue Managers Guide to Handling High Cancellation Rates

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

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7 Things Hotel Marketers Are Thankful For This Thanksgiving

Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]

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Four ways to help your hotel master online reviews

Imagine what would happen if a member of your staff blatantly ignored guests at the front desk who wanted to discuss their hotel stay. What if this employee promptly deleted […]

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Bidroom.com becomes a commission free booking platform

In a revolutionary move, the online booking community, Bidroom.com, announced that it will stop charging hotels commissions for bookings on their website. Bidroom founders, Michael Ros and Casper Knieriem, have […]

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Google says US hotels related searches are up 25% in the US

Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]

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Airbnb CMO Wants to Redefine Experiential Marketing With New Offering

Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]

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Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns

Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]

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