Online

++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]

How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]

Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]

Social media plays an important role in the travel shopping journey, helping to inspire travel shoppers, research & evaluate different accommodation options, and to share travel experiences. Hotel marketers acknowledge […]

Here at Fuel, we are all about simple and effective marketing solutions. In fact, our tagline is “Hotel Marketing…Simplified.” We try to execute that philosophy in everything we do. Google […]

When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]

  Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]