Online

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]

TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts […]

Three key elements to consider right now: Millions of potential hotel guests visit TripAdvisor every month to plan their journeys, at present, the company reports an average of 390 million […]

Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]

Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in […]

When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing […]

Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]