Online
Expedia and Priceline battle the digital duopoly
An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]
What Recent TripAdvisor Changes Mean for Hoteliers
There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality industry to date. NB: This is an article from Revinate With […]
Should Hoteliers be Concerned with Amazon Disrupting Online Travel?
A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was in the news with a number of opinion articles on the subject being published. “Online […]
Dreaming to Booking Part III: How to Capitalize on the Planning Phase
The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]
Overdependent on OTAs? You need to rethink your distribution mix
“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]
Organically Grow Your Twitter Followers in 2018
When Twitter first started gaining popularity one of the major appeals was that, unlike other social media channels, users could be following you without you having to follow them back. […]
From Dreaming to Booking Part II: Capitalize on the Dreaming Phase
Let’s face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we […]
Improving Email Deliverability, Part 1: Dos and Don’ts
What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]
Facebook is Changing! What Does This Mean For You?
Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]
How to encourage online reviews (and reasons why you should)
There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]
