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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Boost Hotel Bookings and Revenue: Strategies for Success in 2024

We explore effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Conversion Rate Doesn’t Matter, Revenue Does

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

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Top 10 Global Hotel Booking Channels for 2023 Revealed

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

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christmas tree at a luxury hotel reflecting the importance now to boost holiday bookings over the festive season

Boost Your Hotel Holiday Bookings and Drive More Revenue

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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10 Effective Link Building Strategies for Hotels

This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

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Discover the Importance of Having a Bespoke Website Design

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

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How to Drive Bookings along the Path to Purchase

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

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man on laptop possibly a hotel guest booking a room online

Hotel Booking Psychology: Understanding the Guest Journey to Yes

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

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Introducing Google AI Powered Search Generative Experience

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

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