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4 Ways to Streamline the Mobile Hotel Booking Process
The fastest way to improve your hotel booking rates on mobile devices is to ensure that the customer experience is streamlined. NB: This is an article from Sojern By 2021, […]
How To Choose The Perfect Booking Engine
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. NB: This is an article from NetAffinity From many of […]
Responding to Online Hotel Reviews: A Beginner’s Guide
88% of buyers are influenced in their buying decision by reviews. NB: This is an article from Hotelogix Online hotel guest reviews are invaluable to hotels, today. And honestly, each […]
Attribute Based Shopping (ABS) is The Latest Buzzword in Hospitality
Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]
8 Tips To Help Hotels Increase Direct Booking In 2019
Online Travel Agents (OTAs) continue to gain market share. NB: This is an article from ScreenPilot By the end of 2020, OTAs are expected to have captured 41% of the […]
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
7 Important Truths About Guest Messaging in Hospitality
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]
The End of Hotel Metasearch As We Know It
Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? NB: This is an article from hebs […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
What Meta on Meta Means For Your Hotel
Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]