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As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands […]

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a […]

Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]

Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Guest feedback surveys provide hotels with invaluable insight into the guest experience and how to exceed expectations. But these days consumers are inundated with requests to complete surveys. NB: This is […]

By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]