Online

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without […]

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. NB: This […]

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so […]

Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]

Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. NB: This […]

A robust cancellation policy is an integral part of the revenue management strategy for many hotels. NB: This is an article from Triptease Requiring a 24- or 48-hour notice period […]