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What You Need to Know as You Evaluate Your Local Search Strategy
Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a […]
What if a direct booking was worth as much as three OTA reservations
Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]
Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites
Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]
Unlocking the Mystery Behind Travelers Planning and Booking
Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]
7 Tips for Nailing Guest Feedback Surveys
Guest feedback surveys provide hotels with invaluable insight into the guest experience and how to exceed expectations. But these days consumers are inundated with requests to complete surveys. NB: This is […]
Were ETSSA Right to Slam Direct Bookings
By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]
Are ‘social’ comments about your hotel falling on deaf ears?
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels. This is a lost opportunity […]
New feature on Google Hotel Ads: Occupancy filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]
How to create a consistent social media strategy for your B&B
Your social profiles for your B&B need to be run much differently to your personal accounts. NB: This is an article from Little Hotelier While you may decide in the […]
Inspire Travelers with Trip Consideration, Facebook’s New Ad Feature
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]
