Online
3 Easy Ways to Use Google Analytics to Improve Your Hotel Marketing
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here. And we’re more than happy to oblige. Because we know just how powerful […]
TripAdvisor has Changed: What’s Different and What it Means for Hoteliers
Hoteliers today use a variety of online channels—from social media platforms to online travel agencies—to market their properties and take bookings. NB: This is an article from WebRezPro These online […]
How to Minimise Losses From OTA Booking Cancellation
In today’s online travel world, OTAs play a major role in terms of generating a maximum number of bookings for hotels around the globe, as over 70% hotel bookings come […]

How to Stay on Top When Responding to Google Reviews
If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]
Ten Criteria for Driving Revenue with Pop-Ups
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]
3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]
All-In-One Facebook Messaging & What It Means for the Hotel Industry
Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging […]
5 Steps to Ensure Hotel Guests Share Experiences
Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers. […]
Old School Distribution Tool Can Help Hotels Boost Bookings
Most major manufacturing industries are cyclical, taking top trends from past decades and updating them to sell to a brand-new generation of consumers; the retail, interior design and music industries […]

Booking.com: A Partner They Are Not!
You need to watch for a new practice Booking Basic. This is where Booking.com will offer to make a booking for your customer on another third party site if they find a cheaper price than their own site.