Online

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]

For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]

Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]

As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]

Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. […]

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without […]

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. NB: This […]