Online

In today’s online travel world, OTAs play a major role in terms of generating a maximum number of bookings for hotels around the globe, as over 70% hotel bookings come […]

If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]

We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]

A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]

Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging […]

Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers. […]

Most major manufacturing industries are cyclical, taking top trends from past decades and updating them to sell to a brand-new generation of consumers; the retail, interior design and music industries […]

You need to watch for a new practice Booking Basic. This is where Booking.com will offer to make a booking for your customer on another third party site if they find a cheaper price than their own site.

The collective push by the hotel industry in recent years to get guests to book direct could intensify as new entrants add pressure and competition to the distribution landscape. At […]

Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]