Online

From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to […]

Social media has come a long way in a very short space of time (and hopefully so has your hotel social media strategy). Still relatively young, the original networking and […]

The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to […]

Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]

The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging […]

If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]

Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]