Online

Responding to Online Hotel Reviews: A Beginner’s Guide

88% of buyers are influenced in their buying decision by reviews. NB: This is an article from Hotelogix Online hotel guest reviews are invaluable to hotels, today. And honestly, each […]

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Attribute Based Shopping (ABS) is The Latest Buzzword in Hospitality

Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]

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8 Tips To Help Hotels Increase Direct Booking In 2019

Online Travel Agents (OTAs) continue to gain market share. NB: This is an article from ScreenPilot By the end of 2020, OTAs are expected to have captured 41% of the […]

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Google’s New Hotel Search Is a Greater Threat to Booking Rivals

Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]

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7 Important Truths About Guest Messaging in Hospitality

The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]

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The End of Hotel Metasearch As We Know It

Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? NB: This is an article from hebs […]

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Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]

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What Meta on Meta Means For Your Hotel

Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]

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B&B Management Basics: What is a Channel Manager?

Nope, it’s not the remote control for the TV. NB: This is an article from Little Hotelier A channel manager is a tool that you can use to steadily increase […]

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Millions of Opportunities to Engage Travelers in November

Every November, consumers fire up their devices and desktops to shop online and spend billions of dollars. Last year, 64 million people shopped online and in stores during the Black […]

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