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Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

The ripple effect of incentives leads to long-term benefits to your hotel, including repeat guests, increased direct bookings and brand advocacy

Hotel websites can be inert online catalogues. There is no true interaction with the potential guest, consequently leaving them to do all the hard work and sifting through information

I know I was just on my high horse about hotel web design and website visuals in general, but that is for a reason. Design is only a sliver of what makes your website successful.

Hotel marketing is more complex than ever before. There are more channels, constant changes in major search engines and increased competition from sites like Airbnb

Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description

Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges

One new travel technology that has recently started to bubble up more often is the ‘connected trip.’ What the heck does that mean, and what are the opportunities and potential challenges for hotels?

When travellers are choosing direct bookings, you own the relationship with them. This is your chance to prove that choosing your brand amongst your hundreds of competitors is worthwhile.

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.