Online

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

It’s okay to lean on OTAs to fluff out your bookings every now and again, but your focus should be on securing and maintaining a consistent flow of direct bookings.

There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.

While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.