Online

stacks of coins reflecting the impact of the wrong hotel room price strategy

Booking.com change tactics – again! The threat continues…

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

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Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages

As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]

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How TripAdvisor Keeps Fake Reviews in Check

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

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The Best Market Mix During High and Low Occupancy

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]

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In a Multichannel Environment, Only a Clean Rate Strategy will Survive

All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]

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The MetaSearch Landscape: What the Future Looks Like

Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]

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Google Promoted Hotels Available on Mobile

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

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The 3 Biggest Mistakes Hotels Make with Online Reviews

There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]

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What is Google My Business Q&As and Why It Matters

You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions

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Does Airbnb Really Need to Join Google’s New Vacation Rental Business?

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

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