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The Covid-19 Effect: Europe’s Hotel Demand Trends
As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches
Website Refresh and Email List Building Ideas
To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now
Hotel Email Marketing Tactics For Post Crisis Recovery
Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter
Marketing Your Hotel Through Action Bars and Google Hotel Ads
If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action
5 Direct Booking Hacks Hotels Can Consider After Lockdown
To encourage direct bookings (and help dodge some costly OTA commissions), we’ve put together a shortlist of favourite hacks for hoteliers to consider when the world begins to travel again
6 Ways to Use Social Media in Your Hotel’s Recovery
You’ve likely been hit with a ton of new questions on your social media channels. If you haven’t already, now is the perfect time to audit posts for questions you can confidently answer
Why Retargeting for Hotels is so Important
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]
Email Tactics: Turn Today’s Website Visitors into Tomorrow’s Bookers
Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget
A Direct Booking Content Strategy During Covid-19
The marketing efforts you put in place now will keep you from having to slash rates to get ahead when travelers inevitably hit the road again. Your first focus: direct booking channels
Local Search Updates and Changes to Help Communication in Crisis
COVID-19 posts cannot include images or videos, but will stay on the listing for 14 days, and is currently being displayed higher up on the knowledge panel result in mobile search