Online

How to Boost Mid-Week Occupancy Using Social Media

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

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COVID-19: Insights on Travel Impact, The Middle East and Africa

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

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COVID-19: Travel Trends From Around the Globe

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

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globe indicating importance of internationalising your direct channel website for hotel and travel bookings

10 Requirements to Internationalise your Direct Channel Sales

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

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Domestic and Resort Segments Dominate Demand for Coming Months

Future demand pattern for September to December 2020 shows consumers are taking short-term decisions about travel and not planning in advance

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Google to Pass on the Cost of Digital Services Taxes (DST) to Advertisers.

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

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Easy to Follow SEO Tips to Boost Hotel Direct Booking for Restart

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

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How to Exclude Your Hotel IP Address From Your Reporting

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

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How to Audit Your Most Important Channel – Mobile Website

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

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Your Hotel is Open, Now How Should you Market it Online?

By reassuring your audience, remaining visible online and developing a creative marketing approach, you can inspire guests to stay with you

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