Online

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Web shopping for North America Hotels was strong during the period. For the rest of 2020, there was near triple digit growth for every month

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs