Online
Has Your Revenue Team Made Leap to Access Untraditional Data Sources
The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?
Understanding the Google Core Vitals Update
The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition
How to Not Lose Money Using OTA Discounts!
There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA
COVID-19: Insights on Travel Impact, The Middle East and Africa
Although travel is opening up across the region, the UAE has issued an updated list of fines for offenders of Covid-19 safety measures
The Visual Experience Movement: Marketing Authentically to Guests
It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.
We Looked at Hotel Search Trends – Here is What We Found.
No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent
Why Book Direct is No Longer Relevant.
Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends
Web Shopping Picks Up, But Bookings Conversion Remains Low
Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December
Multi-Property Marketing Strategies: Online Reputation and Review (Pt 2)
What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties
Tips You Can Use Now to Increase Your Hotel Website Traffic
No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast
