Online

It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.

No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent

Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends

Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December

What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast

How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at […]

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel