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It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings