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As you know, an image has the ability to prompt strong emotions, which are powerful agents for action. Happy photographing!

A strong revenue management strategy allowing you to secure market share and maximize average spend is key to success in this time of slowly growing demand

There are plenty of things you can do to increase your conversion rates. Follow the steps below and you’ll be on your way to becoming an upselling rockstar

Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?