mobile
“Shopping coming to Instagram” – what this means for hotels marketers
With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]
Travellers’ behaviour more dynamic and connected through mobile
With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]
Conversational commerce: killer direct channel to customer or confusing?
Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]
Airbnb Trips presents airlines with a digital ancillary revenue masterclass
For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]
Why mobile micro-moments and dayparting are the trends to watch in 2017
As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]
Mobile at the Forefront of Hotel Technology
“A lot can happen in 40 years, but when it comes to technology, 40-years is like going back to the days of Moses or the Roman Empire.” Richard Goodwin… and […]
Survey reveals serious flaws in hotel guest check-in
Findings from the hospitalityPulse “2016 Check-In Experience Survey” are in, and the results are raising flags about pre-assigning rooms, assigning them quickly and on-the-fly at arrival, and even getting guests […]