mobile
New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe
Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]
Booking.com’s Digital Travel Assistant Planned Our Trip to Paris
It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]
17 Hotel Marketing Trends for 2017, Think Mobile!
2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to […]
Hilton to ease mobile booking via TripAdvisor network
Hilton, one of the most popular hotel chains in the world, is upping its ease of booking factor for mobile customers by integrating with TripAdvisor. Through a partnership with the […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
“Shopping coming to Instagram” – what this means for hotels marketers
With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]
Travellers’ behaviour more dynamic and connected through mobile
With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]
Conversational commerce: killer direct channel to customer or confusing?
Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]