mice

How Good Hotel Marketing Can Give Group Sales A Leg Up

Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering

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How Can Guest Feedback Increase MICE Business

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, […]

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Introducing market share index numbers for MICE business

Introducing market share index numbers for MICE business

I don’t want to claim that I’m the first one to address this subject. But, from my research I can conclude that there are few officially accepted “meeting, incentives, conference, […]

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6 Ways Hotel Marketing Can Generate More Group Business

Hotel marketing teams need to improve their support of group sales. Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group […]

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Expedia continues it’s mission to automate MICE

As Expedia continues on its mission to automate the so-called hidden segment of ‘meetings, incentives, conferences and events’, Marriott signs a deal with a competitor. Think mice, and one may […]

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