metasearch
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
trivago Express Booking – what is this new tool?
trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]
Metasearch Players Kayak and TripAdvisor Testing New Interfaces
In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]
How Metasearch Empowers the Independent Hotelier
Since 2010, the hotel industry has seen huge growth and changes to the metasearch landscape; a combination of consumer and product growth. It’s evident that this rapid growth has disturbed […]
Metasearch: the winning approach to direct bookings
Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant […]
4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy
While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. […]
Tell-Tale Signs You’re Losing in Metasearch
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]
Comparing the performance of the metasearch giants for hotels
As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends […]
New trends being set in Asia online travel market
Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]