metasearch
Are TripAdvisor’s Sponsored Placements a good idea?
TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user’s […]
Hotels Drive High-Impact Direct Bookings with Metasearch
Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]
Bing gearing up for Hotel Ads general release
As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]
How to Leverage User Generated Content for Metasearch
The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing […]
How Metasearch Tools Empower Hotels in 6 Points
Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]
Booking Genius rates published on metasearch engines. What next?
With barely any opposition from hotels, Booking.com is taking big steps to continue growing and capturing sales for your hotel which are currently coming in through other channels, including your […]
How to benefit from hotel metasearch on a limited budget
There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]
TripAdvisor Instant Booking: Dead or Alive?
Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]
The Top Metasearch FAQs (Infographic)
If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid […]
trivago, Google and TripAdvisor: booking similarities and differences?
What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]
