marketing

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages