marketing

When deciding on website structure, it’s easy to get lost in trends and best practice. In reality, you just need it to show your hotel in the best way

History tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn

Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Your hotel might remain closed or in trouble, but this will change soon as markets become healthy. The success of the Long Game will start with you

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Deflagging will create greater competition and diversity, especially those who already have guest experience focused technology implemented in their hotel