marketing

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

More than ever, guests have less brand loyalty. Today’s traveler is motivated by factors including price, location, and, importantly, your online reputation

To establish a successful and thorough social media marketing strategy, here are three social media marketing tips for you:

A few days back search engine giant Google said that they were removing 12 structured data fields from the help document of key schema

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings

As people yearn to travel but may not be ready for long haul, it’s more important than ever to target your local market and entice guests out of their homes